5 Important Things Your Competitors Can Teaches About SEO
It’s always said that consider yourself better than others, but this doesn’t mean you cannot learn from others. Learning has no limitations. Even your competitor can teach you a lot that’ll help you grow. If we talk about Search Engine Optimization (SEO), there’s so much you can learn from your competitors in order to structure your marketing strategy.
Remember, in an era of digital marketing and SEO, your competitors are closest to you than anyone else. You can find a lot of useful information and get a competitive edge by simply doing a research and analysis of your competition.
1. Know Your Real Competitors
When searching for your real competition, it’s recommended to include your competitor’s company or website for traffic and visibility, irrespective of whether you’re selling the same product or not. A comprehensive research is not an easy task, but that’s worth it. Make a list of at least 5 to 10 competitors in your geographical area and industry. Here’s how you can find your top competitors:
- On the major search engines, use industry set keywords and search for similar businesses like yours
- Set up Google alerts to stay updated about your competing services/products and the latest industry news
- Search for more competitors in your niche through member directories.
2. Discover the Keywords
Once you know who your real competition is, it’s time to research for the keywords, that included the long-tail keywords in the competition. You need to start exploring the ones ranking for the same terms. There are various keyword planner tools available through which you can even check the level of competition and search volume of a keyword.
3. Research on their Content Marketing
For improved brand awareness, search engine rankings, and traffic producing high-quality content consistently is important. This is one of the most important factors affecting the lead generation process. Check how your competitors post and promote their content, what is the quality of their content, and the number of views they have.
4. Social Media Behavior and Audience
Search for the social media platforms your competitors are using. Look for the content they post there. Check if they include any links to articles, videos, or infographics. Are they using proper keywords on their social posts? What groups they are connected to and interact with and how?
In addition, check for the comments in their blogs, as it can provide you the best information about your contenders. Check out what is audience’s take on the blogs and what are they saying. Work on the information which can help you improve your product/services.
5. Backlinks and Local SEO
Before you start with the link building strategies, it’s important to take a look at where the competition is going. Maybe there are some possible link opportunities for your site. Research more and find out the relevant information on their high-quality backlinks, plus identify their prospective backlink sources.
Taking a note of SEO efforts of your contenders in your local landscape is important, especially when you work from a physical location. Check if they have updated their profiles on the famous directories online. Check the consistency in the contact details on their website and their profiles, how well are they making use of their profile features, and if they are interacting with local reviewers.
In addition to the above vital points, analyzing the products your competitors offer, their conversion techniques, and how well are they’re providing the best experience to their users. This is some valuable information you can gain from your contenders for a successful Search Engine Optimization strategy. Just get started and get yourself to a better position and boost your online presence.
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- 5 Important Things Your Competitors Can Teaches About SEO - November 30, 2018